“This isn’t just about numbers—it’s about flipping the narrative. Why settle for less when you can live more?”
— Shilp Group
The “30-70” campaign fearlessly questioned conventional real estate norms with a striking mix of satire, CGI, and sharp messaging. Turning heads across Ahmedabad with bold billboard statements, engaging digital visuals, and a humorous undertone, it challenged outdated perceptions with creativity and wit. Powered by 4Wheels MediaWorks, this 360° campaign didn’t just sell square footage—it sold a smarter way to think about space, value, and lifestyle.